AppLogic user SilkFair featured in WSJ

Filed under: 3tera,AppLogic,Customers — Tags: , , — barmijo — August 13, 2008 @ 12:25 am

Congratulations to Albert Wu and his team at SilkFair on their recent mention in the Wall Street Journal. Albert contacted 3tera shortly after we came out of beta, and have been using AppLogic for well over a year through our hosting partners. He also had the distinction of being the first user to ever publicly post about his experience with AppLogic.

I’ve had the pleasure of talking with Albert a few times about business and technology. He’s a heck of an entrepreneur so it’s exciting to see him succeed and to be able to be small part of SikFair’s ongoing success.

Are Enterprises Ready for Cloud Computing? or: The Darwinian Theory of the Corporate Data Center (or: How I Learned to Stop Worrying and Love the Cloud)

Filed under: Cloud Computing,Startups — Tags: , , — bxl — August 10, 2008 @ 11:36 am

There have been multiple white papers and articles written by analysts – Is Cloud Computing Ready for the Enterprise?  The question is asked so many times now – Is Cloud Computing ready for the enterprise?  So, I have to ask – Is the enterprise ready for Cloud Computing?

I’ll start this discourse with a few PC and sincere comments (the two are not mutually exclusive unless one is running for political office).

First, I love Corporate CIOs and IT managers (not in a romantic way, of course, but with great admiration).

Second, they have the most difficult jobs in the corporate universe.  They are the brains and the central nervous systems of large enterprises.  They are also the most taken for granted of all executives.  They represent cost centers who get no credit for their corporations’ profits, while keeping the corporation alive.  If they achieve 99.99% availability of their services, an iota of kudos is given for that 99.99%, but a mountain of wrath is doled out for the other 0.01%.

Finally, I spent 27 of my 37 year career in information technology as an enterprise IT manager and Fortune 500 CIO.  You guys and gals are my comrades.

So, why do I feel the need to put my comrades on a pedestal?  Well, it started with some comments I made at a Wall Street conference and variations of it that I made to members of the technical press and analyst community.  I used the following analogy.

If you woke up in the morning and read in the Wall Street Journal that an eCommerce company like Overstock.com had stopped using the USPS, UPS, FedEx, DHL, etc. to deliver their goods and, instead, leased airport hubs all over the world, bought a fleet of jets and bought thousands of trucks and started delivering the stuff themselves, you’d think they were out of their minds.  So, why is is not equally insane for financial services companies, health care institutions, manufacturing companies, bio-tech companies, pharmaceutical giants, etc. to be spending a billion dollars or much  more each year on information technology infrastructure?

Well, that analogy has prompted several to accuse me of thinking that corporations are insane and corporate IT managers and CIOs are stupid.  I assure you that it not the case.

Then what do I do?  I really put my foot in my mouth.  I title this treatise “Are Enterprises Ready for Cloud Computing?”, as if to arrogantly proclaim that we are ready but enterprises are not.

But there is expiation for that as well (and I am not running for office, so this is a thought embellishment rather than flip flop).

Intellectually, of course you are ready.  Of course you have the experience and skill to adopt Cloud Computing.  And most of you have the resources.  Most significantly, you have always risen to the occasion when disruptive technologies have been thrust upon you.

But, practically speaking, whether you, I or anyone thinks that the future holds a world where all enterprises will get computing on demand and only pay for what they consume, we know that this will not happen over night.  I do see a world, though, in six or seven years, where this will be very much the norm and corporations owning data centers will be the exception to the rule.

So, here’s where the Darwinian Theory of the Corporate Data center comes to play.

I have said many times that Cloud Computing is the most disruptive technology that has come along in a very long time.  Respected technology analysts say it will be bigger than e-Business and it’s potentially a quarter of a trillion dollar market (that’s almost enough to fund a fraction of a war!).  So, people ask me – Do you think Cloud Computing is a revolution or an evolution?

My answer is a resounding “Both”.

I believe that all evolutionary change starts with revolutionary change.  In Darwin’s Origin of the Species evolutionary changes start with a mutation.  Those mutations are the revolutions that result in evolution.  In most cases the mutation comes about as a mechanism to heighten the chance of survival – you know, to make the species more fit.  Subsequent to those revolutions, the evolutionary process gradually occurs as the most fit survive and the mutation becomes the norm – the standard.

Cloud computing is the mutation – the revolution.  Enterprise IT and Corporate CIOs/IT Managers will jump on the opportunity to evolve as they always have when revolutionary technology mutations have occurred.

So, here’s an example of a scenario of how the evolution will happen.

During the next couple of years two things will occur.

First, enterprises know that the hardest things to plan for with regard to capacity, performance, etc., are on line applications offered on the web.  They really have no control over who may log on, how many may log on, when they may log on, what they may do once they log on, etc.  So, the natural evolutionary step to mitigate this is to run those applications on massively scalable infrastructure that scales up and down dynamically as needed, using resources on demand, always there when needed and only paying for what is consumed.  These infrastructures are what we are now calling Clouds.

At the same time, the mission critical data and systems of records that are the enterprise life blood residing in their data centers need to be isolated from these on line applicatons exposed to every internet user.  This will be accomplished through the use of secure virtual gateways in the Cloud, connecting, in a loosely coupled manner, rather than a fully integrated manner, to the enterprise data centers, their databases and systems of record.

These gateways will take many forms.  They may be SOA gateways using XML and virtual XML firewalls, virtual messaging systems such as MQ, virtual EAI appliances or customized appliances encapsulating organizations’ proprietary techniques for reliably and securely communicating among systems (and anything new that comes along to supplement or replace these things).

Second, infrastructure/architecture agnostic Cloud platforms (what we at 3tera call Cloud Computing Without Compromise) will be installed in enterprise data centers.  There will be two factors that will drive this.

(1) As more and more applications are offered on line, those same applications will often be used internally by the enterprise employees.  Why incur the cost of having separate experiences for employees and customers who are accessing the same information and functionality.  Also, when connecting the on line applications in the Cloud to the data center and SORs, having them on similar platforms will make it seamless and efficient.  ‘

(2) A Cloud infrastructure done right, behind the corporate firewall, enables the enterprise to run their data centers as metered utilities.  It enables them to more efficiently use their hardware resources by provisioning what is needed for each application on demand and releasing those resources when no longer needed for other applications to use.  It enables them to more efficiently use intellectual capital by shifting IT administrators from managing machines to managing applications.  And, most importantly, it greatly decreases time to market because the lengthy provisioning, configuring, etc., of hardware and infrastructure resources is, pardon the pun, virtually eliminated.  So albeit humongously significant, forget all the talk about cost reduction and avoidance.  Cloud Computing in the enterprise has the potential to greatly increase revenue and beat the heck out of competitors implementing like products using traditional data center deployment methods.

OK – so what’s the next step in the evolution?

At the same time that enterprises are growing comfy with applicatons in Clouds and realizing the upside of dynamic provisioning and scaling, they will be developing new applications and replacing/changing existing ones.  They will start building the new applications in Clouds and as they change existing applications, will consider migrating them to the Cloud in the process.  This will afford them the advantages of much faster times to market, the ability to run applications on demand in multiple data centers (globally if appropriate) creating their first truly complete disaster recovery abilities and concentrate on their core businesses which may be financial services, health care, manufacturing, etc., but certainly is not data center operations (they will leave that to the companies whose core business IS data center operations).

Now the final step (well, as my limited vision can see it – of course there will be much more beyond this):

Enterprises will find themselves with data centers that only contain data.  Finally, a data center will be what its name implies.  All of their functionality – all the non-data tiers of their services, will be in Clouds connected to the data centers’ data.  At that point, evolution will have to start behaving like the data center is an appendage.  Over time, the corporate data will move to the Cloud just as many smaller businesses without data centers are using storage services in Clouds today.  The corporate data center will be a vestige, and eventually evolution will cause it to disappear.

Discussion of this step always raises questions of privacy and security.  I maintain that when corporate data is in the Cloud it will actually be more protected than it is in the enterprise data center.  But I’ll save that for a separate, devoted future posting.

In short, the corporate data center is not a stupid useless entity.  There have been no alternatives.  My hat is off to the brave men and women who devote their careers to thanklessly operating them.  They are profound necessities.  But neccesity truly is the mother of invention, and the corporate data center, with all of its overhead, has bred Cloud Computing.

So, as I started this with a PC comment, I feel like ending it with one.  As I composed this, I did realize that there are many people out there that discount Darwinian evolution in favor of Creationism.  I assure you that I have the utmost respect for all beliefs, no matter how different from my own.  And my references to evolution here, obviously have to do with the evolution of technology, not of the human race.  Furthermore, I am very happy to depict the corporate data center as the eventual dinosaur with a saddle on it’s back being ridden by a member of the Cloud Computing species.

Five Questions Cloud Computing Users Should Ask

Filed under: Random Thoughts — barmijo — August 5, 2008 @ 4:06 pm

With the recent flurry of everything-as-a-service blog posts, it was good to read Frank Dzubeck’s pragmatic article on The Industry Standard outlining five issues that should be considered upfront by anyone pondering using cloud computing to run their apps. Frank list covers the basics of security, performance and financial ROI, but he adds management and governance which most folks fail to realize are at least as important.

I would add one more question to Frank’s list, though. Potential users should also ensure that service is available in multiple data centers and preferably from multiple providers as well. This makes it easier to build for business continuity and to provide a responsive rich user interface to wide spread audiences.

InformationWeek Writes About 3tera

Filed under: Random Thoughts — barmijo — August 2, 2008 @ 11:47 pm

John Foley wrote a short piece on InformationWeek covering 3tera as their Startup of the Week that’s worth a read.

AppLogic Usage Stats

Filed under: 3tera,AppLogic — Tags: , — barmijo — @ 12:17 am

With well over 18 months of data, 3tera’s metering system is starting to provide some interesting statistics. One example I can share for instance, is the graph below which illustrates that since January 2007 the average resource consumption per AppLogic user has quadrupled even as we’ve added more and more new users.

99.9% Availability for the First Half of 2008

Filed under: 3tera,AppLogic — Tags: , , — barmijo — August 1, 2008 @ 12:51 am

I’ve been reviewing the metering data from AppLogic installations recently to determine uptime and for the first 7 months of 2008, our users experienced 99.9% availability. I’ll be sharing more stats over the coming days, but for the moment I want to congratulate our operations team and all our data center partners!

Now, on to get the next two nines.

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