Bussinessweek has a bit of a repuation for a cover curse, but I doubt that was
on Kevin Rose’s mind when they scheduled the photo shoot for their August 14, 2006 cover. I know I wasn’t thinking about it when I saw the magazone either. Though I’ve never been a big Digg user, I’ve met Kevin at conferences a couple times and he’s a great guy.

However, the cover and the curse did come to mind today when I was running some typical querries on Alexa and happened to
lookup Diggs traffic statistics. According to Alexa, Digg peaked just a few months after the cover and has slipped significantly ever since.

To be sure, Digg is still ranked the 121st most popular site as of today, so this isn’t to suggest they’re in any trouble. Still, they used to be ranked #60 and the trend over the past few months is clear and appears to be accelerating.